Internal coaching programs are proven to boost employee performance, engagement, retention, productivity and profitability - at an ROI of 17x. So why aren't there more internal coaches?

This role isn't mainstream yet, and many organizations fail to see its full potential. At Alma, we've created the Embedded Coaching Training Program and Certification to solve this issue.

Embedded Coaching is internal coaching - elevated. Don't just coach: be an ambassador, an advisor and a thought-partner.
Don't just up-level people but change entire cultures on a systemic level.

At Alma, our vision is to see an Embedded Coach in every company.

Learn more here and join our growing community.

Hi, I’m Alita Watson.


I've been an Embedded Coach for over five years and my vision is to see an EC in every organization, across all industries.

I put together this training and certification program in order to prepare more leadership coaches to take on this role and make the most impact possible.

I'm excited to train you, mentor you and coach you through this journey.

Alma's embedded coaching model gave me the needed tools and approach to jump start my engagement as an internal coach.


Alita tailored her program to my unique needs, set me up for success, in addition to aligning on and supporting my unique overall career goals.


My recommendation? Don't go in blind, no need to reinvent the wheel. Trust in and hire Alita and her team to help get you up to speed faster with their proven approach.

- Craig Revord, Embedded Coach @ Mejuri