Much More Than a Coach.
Alma Academy equips Embedded Coaches (ECs) to accelerate leadership development, foster cross-functional collaboration, and guide employees in embodying company values.
ECs drive impact by:
- Offering unique insights into culture, people, and business dynamics often overlooked by senior leaders.
- Resolving complex challenges through expert coaching, mediation, and real-time conflict resolution.
- Cultivating a feedback-driven culture to fuel continuous improvement.
- Shaping strategic decisions across leadership, hiring, and DEI initiatives.
- Strengthening emotional intelligence (EQ) and adversity quotient (AQ) to build resilience and navigate change.
- Enhancing psychological safety to enable trust-based communication and compassionate leadership.
Their role delivers measurable ROI, driving engagement, retention, and productivity across the organization.
Alma Academy
Alma Academy is led by Founder Alita Watson and Bibi Careau, who bring over 25 years of collective experience in startup environments across industries such as non-profits, tech, hospitality, fashion, wellness, and finance.
Equips certified coaches to:
- Develop Internal Coaching Functions: Learn tactical processes to partner with HR while navigating the complexities of confidentiality.
- Coach Challenging Archetypes: Master approaches to coaching diverse personalities and roles that emerge in workplace environments.
- Guide Growth and Change: Effectively navigate and provide support during periods of rapid expansion or retraction.
Includes:
- 17 modules designed to support the onboarding and integration process, covering the full life cycle of an embedded coach (EC).
- Robust library of resources and modifiable templates for running workshops on essential topics such as:
- Giving and receiving feedback.
- Facilitating OKRs (Objectives and Key Results).
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One-hour session with Alita Watson, to offer support during any stage of your journey as an EC.
ICF Certified & Applicable Credits
This training is ICF-certified, offering 2.5 hours of Core Competencies and 7.5 hours of Resource Development.
Please note: while open to all, this training is tailored for certified coaches working in startups or rapid-growth companies.
For HR leaders seeking to create an internal coaching function or place an Embedded Coach, we offer specialized services, including liaising, training, and advisory support to ensure seamless integration and lasting success.
Bundle Contents
17 modules designed to equip HR leaders and certified coaches with the tools to build a scalable, thriving internal coaching function.
FAQ's
Who is Alma Academy for?
Coaches who are inspired to work with a team and be part of an organization where they can drive real change and innovation.
HR professionals and executives turned coaches who want to foster a feedback-driven and connected culture, encourage compassionate leadership, and build resilient teams.
Culture-builders who want to turn values into lived behaviours, consistently integrate customs and ways of working as the company scales.
Ok, I completed the course! What’s next?
Upon completion, you will receive a certificate of completion recognized for ICF credits. This is the only training of its kind recognized by HR leaders, making it a valuable asset to your CV when applying for internal coaching roles within organizations. Please Note: While Alma supports the training, placement, and integration of Embedded Coaches (ECs) into organizations, completion of this training does NOT include placement -- this is a separate process that requires alignment in terms of culture fit, industry, and experience.
My bundle includes a support/coaching session with Alita – how does that work?
Upon purchasing a bundle, you'll receive a calendar link to schedule a one-hour session at any time before, during, or after you complete the program. Discussions can include career guidance on becoming an EC, integration support, and/or HR-related support once hired into an organization.
Can I get a refund if I'm unhappy with my purchase?
We have a no-refund policy in place, but we want to ensure that you are fully supported in your journey. If you're unsatisfied with your bundle, please reach out to us directly. We'll work with you to understand how we can offer support!
What makes this program unique?
In addition to providing all the systems and frameworks necessary to build a successful internal coaching function, this training guides participants on how to navigate the unique dynamics and archetypes that arise in workplace environments— ambiguity, dysfunctional leadership and the ‘Drama Triangle.’ Additionally, it addresses the most common pitfall of traditional internal coaching functions: taking sides. Participants will learn how to navigate the complexities of this multifaceted role, serving the business, its people, and its culture.
Who is Alita Watson?
Alita pioneered Embedded Coaching at Sonder during six years of fast-paced growth into Unicorn status and eventual IPO. She is one of the few leaders in this field who truly understands how this role needs to be designed, communicated, and implemented. Her expertise and training will ensure success, adoption, and alignment with your company’s vision and long-term strategy. Her mission is to see an EC in every organization across every industry because she believes this role is KEY to empowering resilient, agile, and connected teams. Visit her at Alitawatson.com to learn more!